7 Key Steps to Learning & Improving From Your A/B Test Results
Convert
APRIL 12, 2021
Too many new testers will stop a campaign once it hits ‘stat sig’ causing them to get false data. Sidenote: You can set these up as parameters before your test runs in the Stats & Settings section of your experiment in the Convert Experiences app. Guardrail metrics are not just lead capture and bounce rate though.
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