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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Taken together, these provide a clearer picture than usual of the state of marketing automation. Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Here’s how I see things.

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Top Marketing Automation Buyer Trends by Software Advice

GreenRope

With 98 percent of buyers looking to buy marketing automation software for the first time, it’s clear that interest in marketing automation software is growing. The marketing automation software space has historically seen slow adoption but may now be picking up steam. ” Researcher Commentary from Luke Wallace.

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article thumbnail

Top Marketing Automation Buyer Trends by Software Advice

GreenRope

With 98 percent of buyers looking to buy marketing automation software for the first time, it’s clear that interest in marketing automation software is growing. The marketing automation software space has historically seen slow adoption but may now be picking up steam. ” Researcher Commentary from Luke Wallace.

article thumbnail

Top Marketing Automation Buyer Trends by Software Advice

GreenRope

With 98 percent of buyers looking to buy marketing automation software for the first time, it’s clear that interest in marketing automation software is growing. The marketing automation software space has historically seen slow adoption but may now be picking up steam. ” Researcher Commentary from Luke Wallace.

article thumbnail

Top Marketing Automation Buyer Trends by Software Advice

GreenRope

With 98 percent of buyers looking to buy marketing automation software for the first time, it’s clear that interest in marketing automation software is growing. The marketing automation software space has historically seen slow adoption but may now be picking up steam. ” Researcher Commentary from Luke Wallace.

article thumbnail

Top Marketing Automation Buyer Trends by Software Advice

GreenRope

With 98 percent of buyers looking to buy marketing automation software for the first time, it’s clear that interest in marketing automation software is growing. The marketing automation software space has historically seen slow adoption but may now be picking up steam. ” Researcher Commentary from Luke Wallace.

article thumbnail

Top Marketing Automation Buyer Trends by Software Advice

GreenRope

With 98 percent of buyers looking to buy marketing automation software for the first time, it’s clear that interest in marketing automation software is growing. The marketing automation software space has historically seen slow adoption but may now be picking up steam. ” Researcher Commentary from Luke Wallace.