When to Take the Plunge and Align Paid Amplification with Original Storytelling
Content Standard
MARCH 27, 2015
As an advocate for the power of original brand storytelling , I’m often skeptical about the need for paid amplification of these stories. As the head of marketing of a young, high-growth company, I often struggle with the questions of where, when, and why we should loosen or tighten our purse strings. billion in 2013.
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