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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Actually released at the end of 2013, this report sets the stage for the prioritization of digital marketing endeavors this year and into upcoming years. Chief Marketers’ report shows that online demand generation channels are displaying the largest growth for B2B lead generation in 2014. Forrester’s New B2B Buyer.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. billion by 2014.