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Book Review: Marketing in the Round

Webbiquity

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Marketing, PR and communication efforts within the enterprise need to be connected as well. Four Marketing Round Approaches.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

The kit includes: Product Launch Planning Template Product Update Email Templates Product Roadmap Template Product Lifecycle Mapping Template Product Classification Template SWOT Analysis Template Sales Plan Template Still stumped? Via Via is a ridesharing platform that was founded in 2012 when Uber was still relatively unknown.