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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Do a SWOT analysis. Develop or substantiate your brand. Evaluate your position in the marketplace.

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Book Review: Marketing in the Round

Webbiquity

Although the book is excellent overall, one could raise a few minor quibbles with it: The explanation of strength-weakness-opportunity-threat (SWOT) analysis in section one is presented a bit lightly; this is a critical exercise to get right, and getting it right requires a fairly significant research effort.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

The kit includes: Product Launch Planning Template Product Update Email Templates Product Roadmap Template Product Lifecycle Mapping Template Product Classification Template SWOT Analysis Template Sales Plan Template Still stumped? Via Via is a ridesharing platform that was founded in 2012 when Uber was still relatively unknown.