5 Fixes for Common Account-Based Marketing Faux-Pas
Vidyard
JANUARY 19, 2016
Last year, SAP generated $27 million in revenue with ABM. What if your ABM campaign is just spinning around in the digital void like a satellite with no thrusters, failing to prove its value? Cancel your contracts with ABM vendors, and go back to the basics of old-fashioned lead generation. Website personalization.
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