Content Marketing for Engineers
Industrial Marketing Today
APRIL 23, 2012
Call it P2P (Person-to-Person) marketing if you will. This trend is consistent and was reported in 2010, 2011 and in 2012. If you are on LinkedIn, head over to either the ASME (American Society of Mechanical Engineers) or the SME (Society of Manufacturing Engineers) groups and do a search for skills shortage.
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