Unica and Alterian Lead Database Marketers to the Digital Promised Land
Customer Experience Matrix
FEBRUARY 1, 2010
Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. They did move from direct mail to email, but those are pretty much the same thing.
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