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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

The founder of CRED, Kunal Shah , has a great framework for evaluating potential new solutions, called Delta-4: What would a customer rate the existing solution on a scale of 1 to 10? What would they rate your solution? Team collaboration software is also emerging, and so the answer is B2B Alexa. And in reality, zero sense.