2009, Buzz, PPC and RFP - B2B Marketing Zone

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2009

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RFP

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 4, 2010

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. As for the ideal dynamic today, Enterprise 2.0 differs from its predecessor. Long and expensive consulting engagements often missed their mark.

Social Media

Social Media Enterprise Management Media Webinar Metrics

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Companies should go into the RFP process looking for a partner, not an order-taker. There’s a difference between a client seeking an agency-partner and someone looking for a “vendor.&# Then, I bet they’d be more appreciative of qualities like judgment and critical thinking.

Social Media

Social Media Paid Search Agency Media Advertising Agencies

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

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