Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
The ROI Guy
DECEMBER 6, 2010
Information Overload –even though B2B buyers are relying more on the Internet to fuel purchase decisions, these buyers are being inundated with more marketing messages over more channels than ever before, leading to information overload, confusion, and stalled decision making cycles. Gartner CIO Study Highlights Need for Outcome-Base.
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