2009 Blast Campaigns Magazine Studies Blog 
The ROI Guy
DECEMBER 6, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.
The ROI Guy
NOVEMBER 29, 2010
According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%). Sales teams are being engaged later and later in the sales cycle.
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GreenRope
MAY 26, 2015
In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. Donny Osmond may not be known as a visionary leader, but his quote at the beginning of this blog resonates.
GreenRope
MAY 26, 2015
In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. Donny Osmond may not be known as a visionary leader, but his quote at the beginning of this blog resonates.
GreenRope
MAY 26, 2015
In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. Donny Osmond may not be known as a visionary leader, but his quote at the beginning of this blog resonates.
GreenRope
MAY 26, 2015
In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. Donny Osmond may not be known as a visionary leader, but his quote at the beginning of this blog resonates.
GreenRope
MAY 26, 2015
In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. Donny Osmond may not be known as a visionary leader, but his quote at the beginning of this blog resonates.
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