Abandon Your Marketing Automation System!?
MARCH 22, 2009
I’m working on an interesting project right now: moving away from a marketing automation system. The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. The company in question has used a comprehensive marketing automation system for about 2 years. In addition to cost savings, the thinking is that a full-blown marketing automation system just makes less sense with the new strategy.