2009 Analysis List Brokers Process 
Biznology
FEBRUARY 13, 2015
Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Yearly B2B Data Decay Rates. They are: 29.6%
Online Marketing Institute
JULY 31, 2009
So I commend Eloqua on their next generation of marketing software and their efforts dedicated to the process of making marketing more accountable. Buying cycle is tricky, since decision makers and influencers can be at different individual stages in the process from each other. And there's another major benefit.
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