2008 Personalization Public Relations WOM 
Online Marketing Institute
OCTOBER 31, 2010
But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin. The flash crash.
Convince & Convert
APRIL 28, 2010
Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#
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Convince & Convert
JULY 14, 2010
Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. All rights reserved.
Convince & Convert
SEPTEMBER 20, 2010
Publisher’s Union of Bloggers, has asked these simple questions from companies such as Lijit and Google, and they have either not answered (Google) or used personal attacks and threatened legal action against P.U.B. Your UNION, P.U.B., and its members (Lijit). Your UNION, P.U.B., and its members (Lijit).
Convince & Convert
APRIL 22, 2010
Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ). I am a management professor that practices personal branding and speaks about SM. Whatchew Talking Bout?
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