2008, Intent Data and Purchase Intent

How Visualizing Intent Data Can Improve Win-Rate Percentages

Aberdeen

JULY 12, 2019

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. One of the biggest advantages of using intent data to improve win-rate percentage is that you get visibility into individual buyer journeys.

Intent Data

Intent Data Top of Funnel Intent Intent Signal

Demandbase One: Fusing the Best of Inbound and ABM for Modern B2B Marketers

Engagio

NOVEMBER 11, 2020

You can’t be account-based when your systems and data aren’t. Think about all the data about your accounts: CRM, marketing automation, anonymous website visits, intent data, advertising impressions, chat, social media, firmographics, technographics, sales touches, and on and on. And almost anything else you can think of.

DemandBase

DemandBase Account Based Marketing ABM Sales Management

B2B Marketing Zone

How Visualizing Intent Data Can Improve Win-Rate Percentages

Demandbase One: Fusing the Best of Inbound and ABM for Modern B2B Marketers

Webinars

Stay Connected