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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. All thoughts are welcome!

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B2B Marketing ROI

Online Marketing Institute

Google Alerts are important for less time sensistive monitoring but so far nothing beats Twitter when it comes to stream of consciousness monitoring. Google warns not to do anything with your site that is explicitly meant for bots or to try to game page rank. Hidden links in noscript tags certainly fall into this category.