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What Salespeople Need to Know About the New B2B Landscape

xiQ

Evaluate: Buyers take a closer look at options uncovered while exploring, again leaning heavily on self-directed search and peer interactions as well as vendor sales representatives. Here are a few tips and insights to help you navigate these shifts. The AIDA model and its variants are the basis for sales funnels at many B2B firms.

article thumbnail

What Salespeople Need to Know About the New B2B Landscape

xiQ

Evaluate: Buyers take a closer look at options uncovered while exploring, again leaning heavily on self-directed search and peer interactions as well as vendor sales representatives. Here are a few tips and insights to help you navigate these shifts. The AIDA model and its variants are the basis for sales funnels at many B2B firms.