What Salespeople Need to Know About the New B2B Landscape
xiQ
AUGUST 8, 2015
Evaluate: Buyers take a closer look at options uncovered while exploring, again leaning heavily on self-directed search and peer interactions as well as vendor sales representatives. Here are a few tips and insights to help you navigate these shifts. The AIDA model and its variants are the basis for sales funnels at many B2B firms.
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