Remove 2008 Remove Demand Generation Remove Elasticity Remove Lead Management
article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

D rift | Content Strategy Team Lead. . Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Websites and emails have to work harder and be more strategic about who they're targeting. .

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

D rift | Content Strategy Team Lead. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, she’s the Content Strategy Team Lead at Drift. 30 Women Shaping B2B Tech Marketing. Sonja Jacob.