The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Single Grain

JULY 21, 2020

Also called cloud computing, SaaS is actually one of three main categories of cloud computing. The company was officially launched in 2008 at the TechCrunch Disrupt conference. SaaS usually comes as a subscription-based service where the user pays a fixed amount monthly or annually for using the software. B2B or B2C?: 5) Salesforce .

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. Dive Deeper: 5 Trends that Will Define the New Vision of Marketing Automation. 2) Programmatic Advertising.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145