Customer Experience Matrix
JULY 22, 2010
Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Will weaker marketing automation vendors merge with each other to establish a larger market presence?
ViewPoint
JULY 11, 2011
While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Sales and marketing headcounts have increased to generate new customers.
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Customer Experience Matrix
OCTOBER 22, 2009
Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. Look, I know online marketing is important. is that nobody needs a comprehensive online marketing suite. They need a comprehensive marketing suite, period, that includes both online and offline activities.
Customer Experience Matrix
DECEMBER 3, 2008
My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer. What I found was intriguing.
The ROI Guy
OCTOBER 7, 2010
With revenue growth demands returning but budgets still being managed at tightly as ever, even more pressure will be applied in 2011 to do-more-with-less. The bad news is that even with this growth, most organizations annual IT budgets will remain below 2007 levels. This was not the case with many other groups like sales and marketing.
Customer Experience Matrix
AUGUST 7, 2013
So, there I was around 7:30 Eastern time this morning, sending out reminder notices to vendors I need to interview for an upcoming report on Customer Data Platforms. NICE is little-known in marketing circles, although I had bumped into them previously when they bought decision management vendor eGlue in 2010.
Webbiquity
JULY 19, 2010
Web-based systems could improve transparency and efficiency, significantly and simultaneously reducing both procurement costs for buyers and selling costs for vendors. Though the company was never profitable, revenue grew rapidly and the company’s market cap topped $12 billion in early 2000 on revenues of just over $100 million.
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