Marketing Automation Vendor Consolidation: Lessons from History
Customer Experience Matrix
JULY 22, 2010
Eloqua and Silverpop are the obvious candidates. Again, there was already one transaction: Silverpop/Vtrenz in 2007. The problem here may be that the independent email service providers (ExactTarget, Responsys, Vertical Response) are relatively small companies themselves, so it might be hard for them to make a substantial investment.
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