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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Eloqua and Silverpop are the obvious candidates. Again, there was already one transaction: Silverpop/Vtrenz in 2007. The problem here may be that the independent email service providers (ExactTarget, Responsys, Vertical Response) are relatively small companies themselves, so it might be hard for them to make a substantial investment.

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16 marketing automation platforms your organization should consider

Martech

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Oracle Eloqua. A graphic showing the Oracle Eloqua platform (via Oracle). Click here to download! Target customers.

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B2B Category Creators Episode 5 Transcript

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Elissa is currently board member at several companies, but most well known for being the CMO at Tableau from I think it was 2007 to 2018, when I was there. I just remember I did some consulting and tried to bring in like, MicroStrategy, you know what I mean, like Cognos and like these, and it was just like, there was no fun to it.