The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. We use Shopify across all of our online stores and have been testing bundling, or grouping, our products to increase AOV. Sample and Population. Boosted AOV, orders slightly down.
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