How to Calculate Social Marketing ROI
Paul Gillin
JUNE 24, 2010
EMC is a premium-priced provider whose philosophy is to always go the extra mile to take care of the customer. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Of course not.
50 
Let's personalize your content