How to Calculate Social Marketing ROI
Paul Gillin
JUNE 24, 2010
That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. You can find a complete directory at Saas-showplace.com. Profit margin. Net profit. ROI ((net profit – cost )/ cost ).
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