Remove RFP Remove SME Remove Social Media Remove WOM
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Making Sense of Marketing Acronyms: Part 3

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UGC (User-Generated Content) Content created by your customers, like reviews, comments, or social media posts. WOM (Word of Mouth) When your friends give you the lowdown on the latest product or service, that’s WOM. DM (Direct Message) A private chat between you and another person on social media.