Remove solutions
article thumbnail

5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

  I’m not just talking about getting someone trained on the functionality of the solution.  Before selecting a marketing technology solution, do an assessment of your people to ensure they have the following characteristics : Knowledgeable About Direct Marketing. A Process-Based Approach to Lead Management.

article thumbnail

16 marketing automation platforms your organization should consider

Martech

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments.