Platforming Marketing: 8 P’s of Self-Service Martech
chiefmartech
SEPTEMBER 29, 2019
Therefore, as requests stream in from across organization, the centralized service must either filter out requests (“sorry, we’re not going to do that”) or put the requests in a queue (“here’s your ticket number, we’ll get to it as soon as we can”). I propose the 8 P’s of self-service martech.
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