Outreach Promotion Public Relations Purchase Intent 
Convince & Convert
APRIL 22, 2010
Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Thank you.
Webbiquity
SEPTEMBER 8, 2010
According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. Corporate profiles on.
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