Can you do top-of-funnel marketing automation without CRM?
Biznology
JUNE 6, 2018
While general-purpose CRM (like Zoho, Salesforce or Pipedrive) play well with marketing automation platforms, many B2C businesses use proprietary CRMs, purpose built for specific industries: pest control, home health aides, dentistry, and dozens of others. But they’re years behind in terms of pre-customer, top-of-the-funnel campaigning.
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