Multi-Channel Multi-Touch Attribution Sales Qualified Opportunity Touchpoints 
Zoominfo
FEBRUARY 25, 2021
Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Marketing Qualified Lead: Prospect who has demonstrated enough behavior to be considered qualified and ready for sales intervention. The interactive nature of the channel?—it’s Stages of Lead Qualification. Marketing Campaigns.
Zoominfo
FEBRUARY 25, 2021
Stages of Lead Qualification Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Marketing Qualified Lead : Prospect who has demonstrated enough behavior to be considered qualified and ready for sales intervention. Marketing Campaigns Campaigns are what make companies memorable.
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