The Content Factor

What Is B2B Social Media Marketing?

KoMarketing Associates

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms.

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Optimize Your Social Profiles.

Trending Sources

Observations from the 2017 Marketo Summit

The Point

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016.

Social media strategy leaders: Lisa Marcyes

Biznology

How has your work brought you to where you are now, a leader in social media strategy? Loving the social aspect that communities offered so much, I transferred into a social media channel management role. Manage social influencer outreach. Welcome, Lisa !

Marketo Tells How to Use Social Media for Lead Generation

Paul Gillin

I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business. Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms.

How To Measure A B2B Social Media Program

KoMarketing Associates

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. Social Network Analysis.

9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Social media used to mean launching a blog, or designing a corporate Facebook page.

5 Ways to Make Your Social Media Marketing Rock

Modern B2B Marketing

Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 So how do you become a social media rockstar to engage and delight your different target audiences? Here are five ways to make your social media marketing rock: .

Social Media and SEO: When and How They Work Together

Modern B2B Marketing

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Social Media Can Drive Page Views and Engagement.

How to Integrate Social Media and Blogging from The Art of Social Media

Modern B2B Marketing

A few years ago, blogging and social media were separate. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Social Media b2b Consumer

How to Build a Social Media Dream Team

Modern B2B Marketing

Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today. So, it’s critical that, as a marketer, you know how to leverage social media marketing to build your brand, drive demand, and engage your buyers.

The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. The trick is, your social marketing should ensure this happens. Thus, social traffic is something that B2B marketers need to get right. Social Media b2b

How Brands Can Create Lasting Relationships on Social Media

Modern B2B Marketing

Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Through social media and analytics, marketers can understand their audience base in ways we never could before. Social Media b2b Consumer

Introducing the Definitive Guide to Social Media Marketing

Modern B2B Marketing

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Social media is now status quo in a business’ digital presence. It’s how the savvy social media marketers at some of the blender companies jumped onboard to seize the moment.

Guide Your Buyers Through the Customer Journey with Social Media

Modern B2B Marketing

Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. Whether you’re ready for it or not, social media is becoming the Wikipedia for your buyers, where they can find information about your brand from their peers.

3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them

Modern B2B Marketing

Author: Lisa Marcyes If you stop and think about it, social media is now a constant in almost every aspect of our lives—work, politics, breaking news, keeping in touch with friends, you name it. adults engaging on one or more social media platforms, according to Pew Research.

The Secret Life of a Social Media Manager

Modern B2B Marketing

Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? Because today is officially Social Media Day! We all know how social looks on the outside—hashtags, sponsored Facebook ads, viral videos, and selfies on selfies.

3 Key Takeaways from Social Media Marketing World

Modern B2B Marketing

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field.

7 Ways to Generate Leads on Social Media

Modern B2B Marketing

Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that you can generate leads on social media: 1. Paid Social Ads.

4 Types of Social Media Content That Drives Engagement

Modern B2B Marketing

With that much noise fighting for consumer attention, it only makes sense to invest in highly engaging, fun, and interactive content that will drive consumers to share it socially. What types of content should marketers look to invest in order to drive social sharing?

How to Run an Effective Employee Advocacy Program on Social Media

Modern B2B Marketing

With over 2 billion active social media users , it only makes sense to encourage employees to chime in and share your brand updates with their social networks to increase visibility, share of voice, and exposure. Social sharing takes effort, so explain to them why it’s worth it!

What’s Ahead for Social Media: Live Video, Influencers, and Content

Modern B2B Marketing

Author: Lisa Marcyes Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW) where I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers.

How to Pivot Your Social Media Strategy to Support Account-Based Marketing

Modern B2B Marketing

Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. If you’re involved in your company’s social media marketing, you might be wondering what a shift to ABM will look like for you.

How to Increase Your B2B Social Media Engagement with Neal Schaffer

Modern B2B Marketing

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. Social Media Marketing b2b

5 Ways To Make Your Social Media Shine at Your Next Event

Modern B2B Marketing

Social media is invaluable when it comes to driving conversations and awareness around your event. Create a Solid Social Media Strategy. Outline which social channels you’ll use. Have a plan for giving some social love to all your audiences.

6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. How Social Is B2B? How B2B Marketers Are Scoring Big with Social Media. Marketing in Social Media: What Works for European Marketers.

3 Tips to Successfully Integrate Your Paid and Organic Social Media

Modern B2B Marketing

When it comes to high growth areas, social media marketing fits the definition in terms of both the percentage of your budget it consumes and in the ROI it generates. Many companies fail to properly integrate their social media marketing strategies.

How Social Media is Changing Leadership

Modern B2B Marketing

Author: Jamie Notter It is hardly breaking news to suggest that social media has changed the marketing landscape. The True Power of Social Media. But the true power of social media goes way beyond marketing. Traditional vs. Social Leadership Traits.

The ROI of Paid Social Media Ads

Modern B2B Marketing

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising.

4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy

Modern B2B Marketing

Author: Jamie Lewis Most social marketers I know have been hard at work trying to build a robust presence on various social channels, be it Facebook, Twitter, LinkedIn, or Instagram. The primary function of social media is to have engaging conversations with your audience.

How B2B Marketers Are Scoring Big with Social Media [Infographic]

Modern B2B Marketing

by Jason Miller The results of the fourth annual Social Media Marketing Industry Report are in. Conducted by Social Media Examiner, the survey asked more than 3,800 marketers where they focus their social media activities, how much time they invest and what the rewards are for doing so.

Why Social Media is Like Improv Comedy

Modern B2B Marketing

I have 10 years of experience performing improv comedy with ComedySportz , and I have found that many of the skills you learn when taking improv classes can be directly applied to social media marketing. Social media is part stand-up and part improv. Social Media

5 Tips to Prevent a Social Media Nightmare

Modern B2B Marketing

In this blog, I’ll give you 5 tips to prevent a social media nightmare as well as strategies to ease the pain should something go wrong. . It’s easy to go into panic mode if your brand is suddenly flooded with negative social media coverage.

17 Signs You Eat, Sleep, and Breathe Social Media Marketing

Modern B2B Marketing

You give yourself a high five when people personally tell you how great one of your social posts was. You take it personally when people say social media does not work for lead generation , or that it’s a waste of time. You rejoice over new targeting features in social ads.

Building a Kick-Ass Social Media Dashboard

Modern B2B Marketing

by Jason Miller If you are tasked with building a social media dashboard to track your efforts, look no further than this post. That means cutting out the everyday metrics that litter and cloud up the social media manager’s real success story.

[Video] The Social Media Lead Generation Trick You Need To Know

Modern B2B Marketing

Dark posts, in less technical terms, help you be less spammy to your social following. Social Media b2b Consumer

Interesting Infographics: Create a Killer Social Media Strategy

LEADership

Why the intense focus on social media marketing these days? It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products.

Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media

Modern B2B Marketing

Here are three data-backed tactics you can implement in your social media strategy to ensure success: 1. Probably not often, but messaging this way, especially on social media, is simple, straight to the point, informative, and delivers results. Social Media b2b Consumer

The Ultimate Social Media Event Marketing Checklist [Infographic]

Modern B2B Marketing

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database.

How to Add Social Media Holidays to Your Marketing Mix

Modern B2B Marketing

Content around national holidays, bizarre holidays, and even local festivities draw huge crowds on social media. We’ve found that we get a lot of engagement (and conversions) from our content on social media holidays, like this Mother’s Day article.