Marketing Mix Online Lead Generation Personalization Response Rate 
SmartBug Media
NOVEMBER 3, 2020
“Lead source” is a native system drop-down field on lead records. It very clearly tells you what source or channel this person came from when they entered your system. Things get murkier when multiple leads are entered into Salesforce from the same person (email address). Even spread.
Marketing Insider Group
MAY 12, 2010
Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Why is this important?
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