Marketing Attribution, Marketing Leads, SMB and Touchpoints

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Why we care about AI in marketing

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. Campaign ROI.

Marketing AI

Marketing AI Marketing Attribution Digital Asset Management Work Management

9 call analytics platforms for marketing teams to consider

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms.

Marketing Attribution

Marketing Attribution Marketing Automation Services Enterprise Management Work Management

B2B Marketing Zone

Why we care about AI in marketing

9 call analytics platforms for marketing teams to consider

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