B2B Email List Guide: Buy, Rent or Build Your List
Digital B2B Marketing
SEPTEMBER 10, 2013
You need the cleanest data possible for a program that has a very high investment per person (such as a gift or high end dimensional direct mail). Potential providers: ReadyContacts or ReachForce. You are targeting very specific roles and/or companies. List builds with very specific target criteria can quickly exceed $20 per name.
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