Lead Qualification Product Sales Qualified Opportunity Trade Show 
Zoominfo
FEBRUARY 25, 2021
Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is. The Lead Generation Process. Lead Scoring.
Zoominfo
FEBRUARY 25, 2021
Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is. Pretty simple, right?
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