complete-crm-system Lead Nurturing Online Marketing Opt-out Top of Funnel 
TrustRadius Marketing
NOVEMBER 14, 2019
Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? An automated system allows experienced marketing teams to deliver new customers without increasing employee requisites.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM.
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