Lead Management Lead Scoring Web 2.0 Website Personalization 
LeadSloth
JANUARY 12, 2010
The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Adam Blitzer, COO & Co-founder, Pardot ( @AdamBlitzer ).
Anything Goes Marketing
FEBRUARY 21, 2009
Your marketing automation platform can also help you build signature rules based on other contact information such as geography which allows for a personalized approach even if a web visitor has yet to be assigned to a sales rep. This is a great way to get more out of your content and drive new registrants back to your website.
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