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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

This interaction happens throughout the customer journey and across brand touchpoints as the customer interacts with a company. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

This interaction happens throughout the customer journey and across brand touchpoints as the customer interacts with a company. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.