Terminus

MARCH 15, 2017

Niraj is the founder of Hiver , simple customer support software that turns your email into a powerful collaboration tool. The idea behind account-based marketing is to build a completely aligned sales and marketing process that focuses on building relationships with a very targeted set of accounts. Follow him on Twitter at @nirajr.

Account Based Marketing 30

Account Based Marketing Small Business Marketing ABM Marketing & Strategy 30

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. It is currently backed by Centerbridge Partners and employs 900 people. ActiveCampaign.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120