Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Kapost

OCTOBER 31, 2016

Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. Example: Salesforce. 2) Content Management Systems (CMS). But content without structure would be chaos. Example: Ahrefs. 8) Conversion Rate Optimization (CRO).

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

B2B Marketing Zone Posts

MAY 3, 2010

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. How will the Salesforce/Jigsaw acquisition change the B2B industry?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40