Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors
SnapApp
MARCH 2, 2018
According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . Perhaps word of mouth or an offline event invisibly led to the first touch. A U-shaped model works best for campaigns that aren’t designed to nurture leads over a long period of time.
Let's personalize your content