How ABM Masters Do Account-Based Marketing
Terminus
OCTOBER 30, 2017
Kristi Bjornaas , Marketing Manager at Reachforce. Inbound marketing relies on lead generation — driving as many leads as possible using gated content, events, and so on. What needs to change, however, is the overwhelming focus on quantity of inbound leads over quality. Deborah Holstein , CMO at EverString.
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