Intent Leads Lead Gen Marketing Leads MQL 
markempa
JUNE 13, 2017
The rest of their pipeline will come from sales-ready leads from marketing. Sales needs marketing involved through the journey. A well-crafted, researched, intentional lead generation strategy can’t come from sales. Lead generation done right requires an ongoing commitment that marketing can best fill.
PureB2B
JUNE 15, 2022
According to Semrush’s State of Content Marketing 2022 report, lead generation is one of the top three goals of content marketing for B2B marketers. However, like the legendary Top Gun duo, marketers are also feeling the need for speed when trying to generate enough leads from their content campaigns.
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