Online Marketing Institute
NOVEMBER 8, 2010
Interestingly, the two groups converge at the top level of having executives who support and are actively engaged in social media (14% of B2B and 13% of B2C). However, B2C marketers are more engaged in every other type of social media tracked by the survey.
WebMarketCentral
DECEMBER 8, 2008
Critics of these services refer to them as "spyware," though that term isn't really fair. They can't identify the specific individual who visits a site, only the network location from which the visit originated. These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do.
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