Online Marketing Institute
NOVEMBER 8, 2010
Social Media Aids Customer Acquisition Many B2C and B2B companies are successfully using social media networks to acquire customers, according to the “State of Inbound Marketing Report&# from internet marketing firm Hubspot.
WebMarketCentral
DECEMBER 8, 2008
Critics of these services refer to them as "spyware," though that term isn't really fair. The better services also use geo-location filtering to determine which city the visit came from, rather than providing only corporate headquarters information (e.g., They aren't so much "lead generation" as they are "lead extraction" services.
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