Strategic-IC

FEBRUARY 16, 2021

So to one-to-one marketing its great, we all acknowledge that if it’s existing accounts, great. But what if you want to do more growth marketing and new-level acquisitions? So there are reactive sales and proactive sales. But what if you want to do more growth marketing and new-level acquisitions?

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Strategic-IC

NOVEMBER 27, 2019

So to one-to-one marketing its great, we all acknowledge that if it’s existing accounts, great. But what if you want to do more growth marketing and new-level acquisitions? So there are reactive sales and proactive sales. But what if you want to do more growth marketing and new-level acquisitions?

Account Based Marketing 15

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 15

Engagio

OCTOBER 13, 2020

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. Marketing was the “owner” of email, controlling the keys to customer communication.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126