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6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses

Terminus

Niraj is the founder of Hiver , simple customer support software that turns your email into a powerful collaboration tool. SMBs can’t afford to scatter their money across various marketing tactics and a huge pool of prospects and just hope to generate enough qualified leads to make a profit. Follow him on Twitter at @nirajr.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. It is currently backed by Centerbridge Partners and employs 900 people. ActiveCampaign.