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Your Guide to Budgeting for B2B Digital Marketing in 2021

The ABM Agency

Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Before You Spend: Campaign Planning.

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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. The spread of social media and blogging, radically faster Internet speeds, online video, the rise of influencers, and reliance on mobile devices continues to change the way companies market their products and services. Market size analysis.